Innovative Shampoo formulation

All our shampoos have a new, ecologically improved formulation!

AT A GLANCE – WHAT'S NEW?

Function: Improved cleaning and washing effect but stays mild and caring as before. Results in needing even less product. More foam for more well-being when washing hair. 
Functionality: All Shampoos functionality remain the same (Aloe Mint for Volume, etc.)
Look: The NEW formula is transparent.
Scent: The scent composition of pure natural essential oils has been further developed and its aromatherapeutic effect optimised.

Sizes: Available in 200ml and 50ml

WHICH INGREDIENTS ARE NEW?

We now use Sodium Coco-Sulfate instead of Sodium Lauryl Sulfoacetate. In addition we have co-formulated a completely new surfactant, Cocoyl Methyl Glucamide, which is extremely mild, gentle and caring. We have also added pea protein to the formulation. It is a plant-based protein which is very similar to hair keratin. It helps to improve hair damage and has a great repairing effect. Furthermore, the use of a natural lipid/oil complex ensures that the hair structure is sealed, as well as giving shine and smoothness without weighing down the hair.

Conclusion: The shampoos are mild, skin-friendly and caring as usual, but twice as effective in the washing performance and leave a nicer 'after-wash-feeling'.

In all the years we have been doing this, we have always received the feedback that our customers want an improved foam power. Therefore, we have worked intensively to bring our SHAMPOOs to market with an innovative, ecologically improved formulation.

NEW formulation advantages:

• great sensory properties: Soft voluminous foam. How hair feels during shampooing and once dry - soft and well-groomed.

• protein complex: Wonderful deep care, similar to hair keratin, strengthens and repairs the hair structure.

• oil complex: nourishing and protects against hair dryness, as well as for more shine and suppleness.

• vegan: All SHAMPOOs are vegan due to the new ingredients.

• economical, resource-saving and ecological. Due to the higher cleaning power and the synergistically effective surfactant formulation, the product is almost 100% more effective than the previous formulation. This means per wash, Less is More:

  50% less product/raw materials are needed
  50% less plastic packaging
  50% less energy for transport
  50% cheaper for our customers
  

We love our new shampoos and hope you do too! ♡

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HBERBAL SCALP RELIEF SHAMPOO

clarify • soothe • re-balance • helps alleviate scalp irritation

mild formula that clarifies the scalp, helps to soothe irritated scalps (flaking, itching, very greasy etc) and restores them to balance

ALOE MINT VOLUME SHAMPOO

vitalise • strength • purify • add body • for fine to normal & oily hair

vitalising formula, which volumises fine to normal hair with a pleasantly refreshing and clarifying effect. Particularly good for oily scalps.

CAJEPUT PURE BALANCE SHAMPOO

gentle • hydrate • shine • for all hair types

gentle, balancing formula which gives hair a healthy shine and protects against moisture loss – suitable for all hair types.

MALLOWSMOOTH SHAMPOO

intensive moisture • soften • nourish • for dry, thick & brittle hair

intensively moisturising formula, softens and smoothes particularly dry, thick and brittle hair, and protects it from dryness.

LINDENGLOSS SHAMPOO

repair • shine • protect • for colour treated & damaged hair

gentle formula that brings back shine and vibrancy to colour treated and damaged hair, protecting it from colour fading and dryness.